Bad tech decisions are expensive. Learn what matters, what doesn’t, and where wholesale distributors should focus now. Technology is playing a bigger role in distribution than ever, but many small and mid-sized distributors are unsure where to invest and what will actually deliver value. In this first session of our webinar series, David Bouchard and David Ortega share a practical, real-world perspective on how distributors can use modern technology across their entire operation. The discussion focuses on how to think about AI, how to evaluate technology options by use case, and how to prioritize improvements without adding unnecessary complexity. This webinar lays the groundwork for future sessions that will go deeper into inventory, orders, accounting, exceptions, AI, and customer workflows.