Social Media and Influencer Marketing Specialist

• 3+ years of experience in social media marketing, content marketing, influencer marketing, or a similar role.
• Strong understanding of major social media platforms including Instagram, Facebook, TikTok, LinkedIn, and other relevant channels.
• Experience in influencer identification, communication, campaign coordination, and content review.
• Ability to develop content plans and manage multiple priorities in a fast-paced environment.
• Strong communication and coordination skills with the ability to work cross-functionally.
• Experience with analytics tools and the ability to interpret performance data.
• High level of ownership, responsibility, proactivity, and attention to detail.
• Ability to maintain quality standards while working with multiple stakeholders and deadlines.
• Fluency in Armenian, Russian, and English.
• Experience with content creation, basic design, or video tools is a plus.
• Bachelor’s degree in Marketing, Communications, or a related field is preferred.

1. Social Media Strategy and Content Management

• Own and execute Telcell’s social media and influencer marketing activities in line with brand, product, and business objectives.
• Develop and manage the monthly social media content plan and publishing calendar across Telcell and Telcell Wallet platforms.
• Plan and coordinate engaging, high-quality content tailored to each platform and target audience.
• Ensure consistency of messaging, tone of voice, and visual quality across all social media channels.
• Monitor trends, audience behavior, platform updates, and competitor activity to continuously improve content and positioning.

2. Influencer Marketing

• Identify, evaluate, onboard, and manage influencers that match Telcell’s brand and target audience.
• Build and maintain long-term working relationships with influencers and content creators.
• Prepare clear campaign briefs for influencers, including objectives, deliverables, timelines, key messages, and content guidelines.
• Coordinate influencer campaigns end-to-end, ensuring timely delivery and proper execution.
• Review and align influencer content before publication to ensure it meets brand, communication, and campaign requirements.
• Track influencer campaign performance and provide recommendations for optimization.

3. Content Production and Cross-Functional Coordination

• Work closely with internal design, copywriting, and marketing team members to ensure timely creation of visuals, texts, videos, and other campaign materials.
• Delegate and coordinate content-related tasks with relevant team members and follow up on deadlines, quality, and completeness.
• Collaborate with product, business, and other internal teams to ensure social media communication reflects current priorities and accurate product information.
• Support launches, campaigns, promotions, collaborations, and partner-related communication materials for social media.

4. Community Management and Social Media Operations

• Manage and develop Telcell’s social media communities by engaging with users, responding to comments and messages, and fostering meaningful interaction.
• Ensure proper setup and smooth use of relevant social media tools and platforms.
• Maintain day-to-day operational control over content publishing and communication flow.

5. Performance Monitoring and Reporting

• Track and analyze the performance of social media content, campaigns, and influencer collaborations.
• Prepare regular reports with clear insights, conclusions, and recommendations.
• Use data-driven analysis to improve engagement, reach, content performance, and campaign effectiveness.

6. Budget and Efficiency Control

• Support planning and control of budgets related to influencer collaborations and paid social media support where applicable.
• Ensure activities are delivered within the approved budget and in line with expected business impact.